If you want a management system focused on business results, if you want more than a flag on a pole or a stamp in a certificate, if you want to develop a management system specific not only to your organization, but to your target customers, to your competition advantages.

Over the years, in our contact with companies, we have been consolidating the perception that what many companies lack is not to produce better, it is to sell better. And when we think about selling better we think about looking at the market in a different way, many companies do not clearly define who their target customers are and, therefore, transmit a blurred image of their capabilities, so they try to offer everything to everyone therefore, they are always average, do not stand out at any particular point and, therefore, end up competing for price.

In the work we do with companies we start by identifying:

Then, we identify what prevents the company of today, the one that delivers the current results, from being the company of the desired future, capable of delivering the desired future results resulting from the execution of the strategy and, systematizing a portfolio of transformation initiatives aligned with the strategy to build the company of the future, the only one capable of producing the desired future results in a sustained way and, sometimes, also, to build the market of the future where the company can prosper.

We believe that this approach allows us to support a work based on the value perceived by customers when using products and services and on the final experience. Thus, we created the bases to escape the comparison of attributes and specifications that throws companies into the commoditization trap and makes costs and prices the only argument in a negotiation.

Imagine including this approach while designing or improving a management system.